Foxy Bingo

How can we bring retro vibes and make them current? Our mission here were to create a brand that has party vibes, deadpan humour and definitely mullet hair!!The scenery takes place in a Salon were our characters interact in their own unique way. For the scamping process I focused on the scenery, clothes, shoes, hand gestures and face expressions. These concepts were the earliest stage of the branding process, as we needed those for direction at the photographic studio/set as a guide. Bellow you see the concepts and how they were used after to execute this brilliant brand.