Foxy Bingo & Games Art direction / concept creation

These sketches represent the early stages of the rebranding process, showcasing my art direction that guided the photography studio. Below, you can see the concepts and how they shaped the final execution of this brilliant brand. For the foxy rebrand our thought process was, how can we bring retro vibes and make them current? Our mission here were to create a brand that has party vibes, deadpan humour and definitely mullet hair!!The scenery takes place in a Salon were our characters interact in their own unique way. For the scamping process I focused on the scenery, clothes, shoes, hand gestures and face expressions.

view campaign advert here

Final execution using the direction/sketches as a guide

Key Visuals
Second stage were to create visuals with promos that we can use for offers
like birthdays, free gifts and Christmas offers.

Final stage was to take the new brand assets and create a visual journey for the App store & Play store both for Foxy Games and Foxy Bingo Foxy Bingo Screens

APP STORE & PLAY STORE
Foxy games Screens

FOXY Games / Concept Creations

At Foxy Games, I collaborated with the deveopers team to create FAB DAB a bingo game. I have also created visuals for themed campaigns like valentines day, one of my greatest achievements in this brand is when I collaborated with the copy team to conceptualise and execute a unique campaign that was featured on Channel 4. Our idea involved displaying an advertisement when viewers pressed the pause button on their TV. The aim of this ad was to convey the message of responsible gambling in a creative and engaging way. To achieve this, we harnessed retro vibes, drawing inspiration from VCR aesthetics, and incorporated humorous frozen pauses.

This is a logo design for Foxy Freebies, created to work with both the Bingo and Games brands. The aim was to improve the existing logo and make it stand out for use in promotional banners.

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