FOXY Games / Concept Creations

At Foxy Games, I collaborated with the deveopers team to create FAB DAB a bingo game. I have also created visuals for themed campaigns, one of my greatest achievements in this brand is when I collaborated with the copy team to conceptualise and execute a unique campaign that was featured on Channel 4. Our innovative idea involved displaying an advertisement when viewers pressed the pause button on their TV. The aim of this ad was to convey the message of responsible gambling in a creative and engaging way. To achieve this, we harnessed retro vibes, drawing inspiration from VCR aesthetics, and incorporated humorous frozen pauses. This concept not only captured the attention of viewers but also effectively linked the act of pausing with the responsible gambling message, creating a memorable and engaging advertisement for our audience. The press pause advertisement campaign was successful as it was selected by channel 4 as the most successful amongst other agencies that answered the same brief.